Given the level of competition within the pharmaceuticals industry, effective sales management systems are essential when it comes to reacting to changing market conditions in real time and intervening directly in market events. Sales management systems provide management with a control instrument for achieving their market share, sales, cost and marginal return targets.
Intelligent information systems and the data and performance measures that they contain help create transparency for the planning and control processes and ultimately comprehensive coordination.
The standard pharmaceutical solution created by MIK works by applying particularly sensitive data from the most important complex data sources, such as RPM-, Xponent-, and Prescriber and making it available for analysis and reporting. Existing database systems such as VISP, IRIS, Regware, AIS plus, Artos II, TwinS, SAP, Oracle etc. can easily be integrated into the system.
To this end, it’s possible to analyse, report and plan the sales activities of field representatives, including information on visits, use of advertising budget, holidays and the use of expenses all within the daily management framework. Data is made available according to the recipient group, such as senior management, field operations management, area management etc. and has already been structured in advance, that is, it uses colour-coding to signal line-specific performance measures for each data complex that falls into a defined threshold.
If you feel that our standard pharmaceutical solution could be what you're looking for, please contact us so we can discuss your specific needs.
Our references
- DiaSorin Deutschland GmbH, Dietzenbach (D)
- Galenica Holding AG, Bern (CH)
- Sebapharma GmbH & Co., Boppard (D)
