Marketing activities play a crucial role in achieving business success. Marketing strategy lays the foundation for sales growth, financial stability and the evaluation of future markets and profit potential.
An ideal marketing system underpins a company's ability to achieve long-term value added partnerships with its customers. Given the increasing dynamic nature of markets, it has become absolutely essential to concentrate more strongly on target audiences and new areas of potential.
Companies that made the decision early to analyse and manage their marketing management activities by using business intelligence instruments now have a clear advantage over similar companies that have been performing marketing without such tools.
Being able to monitor daily sales figures on a product-level basis enables companies to react faster on product life-cycles, changes in the market and other competitive changes.
Berentzen AG, one of MIK’s longstanding customers, recognized this issue at an early stage and has been able to remain dynamic in an otherwise stagnating drinks market. This success is based on its ability to analyse its products on an ongoing basis and develop new products accordingly.
Berentzen says the following about MIK: "There is a great deal of competition in the drinks market. To be successful over the long-term, you have to react quickly and flexibly. MIK-OLAP has provided us with the flexibility that we need for evaluating our business data. Indeed, we are now in a position to get answers to any of our questions in a matter of seconds. Our data has become incredibly transparent."
If you would like to know more about our marketing management systems, simply take a look at a few case studies that discuss how the system actually works or contact us directly. We would also be delighted to arrange for you to speak with some of our other customers.
Our references
- Berentzen-Gruppe AG, Haselünne (D)
- Debrunner Koenig Management AG, St. Gallen (CH)
- EKS, Schaffhausen (CH)
- Helvetia Versicherungen, Frankfurt/M. (D)
- Ifolor AG, Kreuzlingen (CH)
- MHP Mannesmann Präzisrohr GmbH, Hamm (D)
- Neue Zürcher Zeitung, Zurich (CH)
- Peter Kölln KGaA - Köllnflockenwerke, Elmshorn (D)
- Sirona Dental, Bensheim (D)
